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HOW TO USE PERSONAL BRANDING TO HELP BUILD YOUR CAREER PROFILE

Nov 05, 2020

HOW TO USE PERSONAL BRANDING TO HELP BUILD YOUR CAREER PROFILE

These days, having a basic understanding of personal branding isn’t just important, it’s necessary in order to kick-start your career or take the next professional step forward.

Thanks to social media and platforms such as LinkedIn, there’s never been a better (or easier) time to market yourself and ensure your skills are being seen by the right potential employers and clients. But how do you go from ‘jobseeker’ to being directly headhunted by those in the know? It’s simple – you create your personal brand. By determining who you are and what you stand for, you can begin to establish yourself within your industry and market the skills that help separate you from the crowd.



In essence, your personal brand is all the ways you wish to be seen and perceived by others. It’s the vision and values you set for yourself and the varying elements that convey your personality to the world. It’s everything that makes you, you.


While this may seem like a bit of work, investing in yourself this way is an effective tool to help discover what you want, why you want it and how you can share this with others. By focusing on your personal branding, you’re setting yourself up with guidelines that influence how you’ll behave and interact within your professional world and help facilitate future professional endeavours. What’s more, having a solidified personal brand will allow others (particularly recruiters) to get a sense of who you are, what you can bring to the table, where your passions lie and the career you expect to have.


When developing your personal brand, the best place to start is by figuring out where your visions and values lie. What are the kinds of words you’d like associated with your brand? Write it all down and consider every answer. Once you’ve narrowed this down an authentic tone and sentiment for your brand, consider whether there’s a skill relevant to your field that can specialise in. Perhaps you already have this skillset, or you’ve carved out a niche you’d like to amplify – whatever it is, this is your chance to turn your experience into a selling point. It’s your own added value. If you don’t have a particular interest area or skill to focus on, now is the time to start your journey and become an expert in a particular category of interest within your industry.


Once you have these basics locked and loaded, it’s time to update your CV and bio, your LinkedIn profile and establish a stronger online presence through a personal website or digital portfolio (Squarespace is great for this and super simple). This will help you appear more professional and give you a central point to house all the proof points of your personal brand. You could also consider starting your own blog, which will allow you to have a dedicated platform for sharing your knowledge and showcasing your professional abilities.


If you’re not quite ready for your own website, LinkedIn is still a great, free way to showcase your talents and skills. Try to post regularly by adding any news or observations you may have about your industry. You probably have insights that others don’t, even if you don’t know it yet. Start the conversation, connect with your peers and former colleagues, share your ideas, ask thought-provoking questions and grow your network. Don’t forget to also talk about your professional achievements – the platform was literally built to allow you to further your career, so make the most of it. The more present and active you become in your industry, whether online or in the real world, the more opportunities will present themselves.


As we all take this year to re-evaluate and press the reset button, now is your chance to forge your path forward. It’s exciting, and it starts with you.

By Shazamme System User 21 Apr, 2023
What candidates really want…..from a recruiter who spends all day every day talking to candidates! So, what are the key drivers which motivate candidates in the current job market?  Job satisfaction: Candidates want to feel fulfilled by their work & enjoy what they do on a day-to-day basis. They search for roles that align with their skills, interests & values. Career advancement: Candidates seek out opportunities for growth within a company or industry. They want to know that their efforts will be recognized and that there are opportunities to move up the career ladder. Work/life balance: Candidates look out for roles which allow them to balance their work responsibilities with their personal life. This includes flexible work hours, work from home opportunities and additional leave which can be used for holidays, time with their family or even volunteering with an organisation close to their heart. Competitive remuneration: Candidates want to be fairly compensated for their skills & experience. They seek out roles which offer competitive salaries, benefits & other financial perks. With the increase in cost of living, this is becoming increasingly important to job seekers. Positive company culture: Candidates seek out a workplace that values team work, collaboration & a positive work environment. They want to work for an organisation that is committed to diversity & inclusion, supports employee well-being and can display their commitment to a sustainable future. A lot of organisations utilise the interview as a chance to talk through the candidates skills, throw in a couple of behavioural based questions, tell them about the job on offer and then skip to ‘have you got any questions for me?’. Perhaps next time, try really talking with your candidate about what will motivate them to say ‘yes, that job’s for me’. It will give you a chance to then display back to them all the fantastic opportunities on offer in your business. They may be extremely passionate about the environment, tell them about your sustainability committee; they may want to work in a role that is a solid stepping stone to a management accountant role, provide them with an example of someone in the organisation which has developed their career due to the internal support they received. It might make the process a little longer but at the end of the day, you will end up with a candidate that is engaged through the recruitment process and passionate about working for your organisation!
By Leona McCarthy 22 Feb, 2022
2022 may not be business as usual, but there’s still a lot to get excited about. Rethinking careers, re-evaluating work-life balance and seeking increased renumeration – these are the major factors influencing talent in the market and contributing to current workforce shortages. As we re-emerge from the depths of the pandemic and unemployment hits its lowest levels in years, there’s still one pressing issue facing the Australian workforce – a labour shortage. Following the ongoing changes to our professional lives throughout the last two years, it’s been a constant struggle for local businesses and organisations to find and retain the right talent. It seems the combination of a skills shortage and more than two years of no migration, has left the talent pool looking a little empty to say the least. So, why is the situation so dire even though we’re hitting record low levels of unemployment? Well, there’s the obvious increased demand for workers due to the delayed reopening of international border and its effect on a lack of talent – however there’s more to the story. According to the latest research by LinkedIn , as many as three in five Australian candidates are considering changing roles in the coming 12 months due to an increased desire to find a career that aligns with their lifestyle as well as their personal values. “People are really questioning what they want in life these days and how their employment aligns with their own ethics,” says SB Recruitment founder, Sarah Bolster. “Many are moving away from those big, large corporate organisations in favour or smaller organisations where they can feel more seen, more valued and like they’re having a positive impact on their patch in the world through their work.” But it’s not just the larger question or passion and purpose that’s playing a role in our ongoing talent shortage – many candidates are also basing their next move on flexibility and renumeration. “The work-from-home approach is starting to leave people feeling exhausted, so having that hybrid mix of home and office is something they’re really interested in,” adds Sarah. “They care about their family time, but they also need a place to escape and focus.” The biggest driver, however, is still the desire to increase their income. It appears that savvy organisations that want the best candidates, will also be the ones increasing their salaries. “Renumeration has continued to be a key driver here, and that won’t be changing any time soon,” says Sarah. “Candidates know they’re in high demand, which is why they’re taking their time to find the right role that speaks to their key motivations.” This is particularly true of public sector clients, according to Sarah, who are offering competitive salaries to attract talent with in-demand skillsets. Employees are even receiving enticing counter offers from their employers to remain where they are – as employers worry about top talent leaving for greener professional pastures. “In a skills-short market, it’s what employers need to do to retain their key contributors,” explains Sarah. Whether you call it the great resignation or the great reshuffle, it’s clear now is the time for agility, flexibility and a sharp focus on the future for both employers and employees.
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There are plenty of us heading into the Christmas holidays with big plans for the year ahead. One of the items on your to-do list may include searching for a new role or pursuing a different career in 2022. If you’re looking at changing things up and are getting ready to prepare for your first phone interview in a while, we’ve got all the top tips to help get you back into the swing of things and through to the next round.  SET THE SCENE OK, if the chat is over the phone you may not need to worry about this one as much but if it’s via video call, a little preparation can go a long way. It goes without saying that we’re all video call experts at this point but just in case you haven’t been on camera in a while and your future employer is looking to conduct your interview this way, remember to still treat it like a professional experience – even if you’re at home with dirty laundry at your feet and last night’s dinner in the sink. Find a (clean) space with good natural light, plenty of wi-fi coverage, a simple background nothing too distracting in view. You’ll want to make sure your laptop or computer screen is propped up so the angle of the camera is just right, and your interviewers can feel like you’re sitting across from them in the room. It goes without saying – a professional ensemble and personal grooming won’t go astray. Most importantly? Remember to smile. You may feel overwhelmed, but you don’t want this to come across in your interview. Smiling will also help connect you to your audience. If you’re chat is on the phone, be sure to set your device to ‘silent’ so you’re not interrupted by any incoming notifications and be sure to find a quiet space with good network coverage so there are no connection issues. PREPARE IN ADVANCE Prior to your interview, make sure to consider any questions you may be asked, and rehearse your answers if possible. By saying these out loud, it will allow you to practice your responses and get comfortable with talking about yourself, your experience and your skills. Employers are becoming more and more conscious of soft skills, so being able to speak confidently and calmly is a major bonus. When practicing your responses, take your time and speak at a regular pace. Pause and remember to breathe. When we get nervous, we tend to speak faster and use a lot of ‘umms’ and ‘aahhs’ – some of us even add a nervous laugh or giggle to the end of our sentences. The more practice and the more you’re aware of this – the less likely it is to happen. Not sure what answers to prepare? You can’t go wrong with practicing responses about your strengths, weaknesses, past accomplishments or why you’re keen to take on the role. LOOK TO THE HORIZON To help show that you’re right for the role – consider all the things you’d like to achieve or implement within the first six months of getting the job. You might think about the potential there is to tackle ongoing challenges differently, or the need for new processes going forward. This will not only show that you’ve thoughtfully researched the organisation and have an understanding of the latest industry advancements and trends – it demonstrates you’re a proactive candidate that can bring fresh perspectives and opportunities to the organisation. ASK YOUR OWN QUESTIONS Remember – an interview isn’t just a one-sided experience. It’s just as important for you to get answers to your own questions as it is for the hiring team to hear from you – especially this early on in the process. You want to make sure the role and the organisation is the right fit, so have a think about any questions you may have. The best time to ask these questions will be towards the end of the conversation and will provide the opportunity for you to display your personality attributes a little more. It will also reveal more about your understanding of the role and give you the opportunity to mention any past accomplishments that haven’t already been discussed.
By Leona McCarthy 20 Oct, 2021
It can be time consuming and often exhausting looking for a role that aligns to your skills as well as your professional interests and expectations. But it doesn’t have to be that way. Whether you’re on the hunt for a new position or you’re hoping to re-enter the workforce after an absence or caring duties, having someone on your side to help navigate the opportunities and challenges ahead can be priceless. Here are five of our favourite reasons why working with a recruiter can have a positive and lasting impact on your career. 1 . You won’t be job hunting alone Teamwork makes the dream work, and when it comes to recruiters – you can rest easy knowing you’ve got someone in your corner doing their best to ensure your interests and skills align perfectly to the role you’re destined to get. A good recruiter doesn’t just work in the background either – they help you prepare for interviews, and provide feedback and assistance when the time comes to accept your eventual job offer. They’ll even help update your CV or portfolio as necessary, so you have the best chance at landing an interview. This doesn’t just streamline the job-hunting process, it helps save you time, as well. 2. You’ll have more access to more opportunities One of the best things about recruiters is that they know where the jobs are. While you may be able to keep an eye on multiple job boards for the role of your dreams, it’s important to remember that not every position is advertised this way. Many organisations rely solely on recruiters to find their ideal candidates. By working with a recruiter, you’ll have the best chance at accessing roles and opportunities within your chosen industry that aren’t always advertised publicly or online. Your recruiter will also be able to provide information about the role or organisation you’re considering that may not be available to you otherwise. 3. You’ll create a beneficial and lasting relationship Once you’ve worked with a recruiter, you’ll remain on their database going forward. This means you’ll have ongoing access to other opportunities while remaining front of my mind for any future roles that align to your unique skillset. This gives your relationship longevity and provides a level of mutual trust. If a recruiter knows you well, they’ll be able to instantly identify if a future position is suitable to your abilities, interests and experience. 4. Make the most of being connected When it comes to the job-search, recruiters have a network of industry connections they can access at any time. It’s almost like secret weapon you can utilise whenever you want to get yourself or your CV in front of the right people. Not only do recruiters have strong relationships with members of various HR departments and clients – they’ve got a personal understanding of what these individuals and groups are looking for with their next hire. Best of all – it’s all there for you to make the most of and reap the benefits. 5. No more awkward salary conversations When it comes to talking money, sometimes it can get a little uncomfortable. Candidates know what they’re worth but often feel too nervous or intimidated to ask for the salary they truly want. Recruiters help you get the renumeration package you deserve because they know your value, understand the market-rate for your experience level and have insight into the budgets for the roles they’re trying to place. If you’re looking to work with a recruiter or want to learn more about the services we provide at SB Recruitment, simply reach out to our team and we will do our best to find you the perfect next role.
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